Branding/ID, Brand Dev, Product Dev, Art Direction
My good friend and talented designer, Shawn Gourley, helped us get on our feet with a branding package in 2013. With big plans on the horizon, the company was headed in new directions. So, in 2017, I took cues from the original branding and stripped it back to its essence.
Once the primary “block” mark was established, the rest of the identity, and supporting elements, came together quickly. The first version of the Branding Usage Guide below was a major step in a new direction for the brand as we prepared to open the first brick and mortar location in Des Moines, IA.
“Supplies for the Modern Frontier”, a collaborative video spot with Edison Creative.
An assortment of digital assets designed for product and packaging.
“Introducing: Apollo II”, a short piece announcing the addition of the newest Bad-mobile to the FSC fleet. Stills were photographed over a 3,000+ mile journey from Iowa to Glacier National Park and back.